IIC trains SMEs in Belize and Panama on E-Business Tools and Strategies


Panama City, Panama, August 25, 2014 — The Inter-American Investment Corporation (IIC) trained more than 80 companies in Belize and Panama on strategic e-business tools and international marketing techniques, boosting their export capacity.

The topics covered by the four workshops held throughout the week spanned from international marketing to web design, the essentials of marketing, customer engagement and promoting business on the Web. The events were organized in collaboration with strategic partners Beltraide in Belize and Amcham Panama, the Industrial Union of Panama and the Chamber of Commerce of Chiriquí in Panama.

“With the intensive training course, companies learned about techniques and strategies designed to enhance their ability to effectively use online technologies, including e-marketing, data mining, and a variety of other tools to expand their market locally and abroad, and develop a strong online brand and corporate image,” noted Alain Leroy a Belgian specialist who led the training sessions.

The workshops are part of the IIC’s FINPYME ExportPlus program, which provides training and technical support to small and medium-sized enterprises in Latin America and the Caribbean to improve their export profile and increase their competitiveness. They were made possible thanks to the support of the Wallonia Region in Belgium. FINPYME ExportPlus complements Inter-American Development Bank (IDB) activities in support of the Aid-for-Trade initiative of the World Trade Organization.

About the IIC

The IIC, a member of the Inter-American Development Bank (IDB) Group, promotes private-sector development in Latin America and the Caribbean with a focus on small and medium-sized enterprises (SMEs). We help companies streamline management processes and provide them with financing in the form of equity investments, loans, and guarantees, as well as innovative technical assistance, advisory services, and knowledge products. In 2013, the IIC approved 71 operations totaling US$415.4 million. Since its inception in 1989, the IIC has approved more than 800 direct loans to SMEs and financial intermediaries, for a total of US$5.21 billion. An additional US$3.01 billion has been mobilized through cofinancing and syndication agreements. For more information on IIC activities, visit www.iic.org.

Contact: Jorge Roldán

Telephone: +1(202) 623-3948

Email: jorgero@iadb.org