IIC holds Internet Marketing Workshop in Trinidad and Tobago to help SMEs market themselves more effectively online


Workshop was part of the IIC’s FINPYME® Diagnostics Initiative

Port of Spain, Trinidad and Tobago - On May 25, 2011, the Inter-American Investment Corporation (IIC) hosted a FINPYME Diagnostics workshop on Internet Marketing in collaboration with the Business Development Company Limited. The objectives of the workshop were to assist local SMEs in marketing themselves more effectively online and helping them understand how to use trust building strategies.

The FINPYME Diagnostics program introduces a mechanism to diagnose SMEs and make it easier to identify issues that positively or negatively affect SMEs, ultimately helping them gain access to medium- and long-term financing. Topics addressed during the one-day workshop included online trust issues, internet marketing planning, promoting your business online, among others.

Thanks to funding from the Republic of Korea, many of these SMEs are eligible to receive individual technical assistance designed to assist them in resolving some of the operational problems highlighted in their diagnostics. In addition, all companies are invited to group technical assistance sessions such as this, which consist of a series of practical events where the participating companies will be sharing experiences.

According to Michael Apel, IIC Senior Trust Fund and Technical Assistance Officer, "The IIC is fulfilling its mission to promote the economic development of its member countries by providing financial products and value-added technical assistance services to private businesses. FINPYME has become the IIC’s banner program for its technical assistance endeavors geared towards SMEs. It is thanks to our donors, such as Korea in the case in the Caribbean, that we are able to mobilize the resources necessary to assist SMEs in our region."

About Business Development Company Limited

The Business Development Company Limited was established in 2002 and offers a comprehensive portfolio of solution-driven products and services on export certification, financial support, international business promotion, trade assistance, training and business advisory services.

About the IIC

The IIC is a multilateral financial institution that is a member of the Inter-American Development Bank (IDB) Group. The IIC’s mission is to promote the economic development of its regional member countries by encouraging the establishment, expansion, and modernization of private enterprises, particularly those that are small and medium in size. It does so by providing financing (in the form of equity investments, loans, guarantees, and other instruments) and advisory services to private enterprises in Latin America and the Caribbean. In 2010, the IIC reached US$1.4 billion in assets and approved forty-nine operations channeling US$374.8 million to SMEs in the region. For more information on the IIC’s activities, please visit www.iic.int.

Contact: Michael Apel

Telephone: (202) 623-2521

Email: michaela@iadb.org