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Cassia Peralta

Cassia Peralta es consultora independiente de MBA y se desempeñó como oficial de inversión de BID Invest hasta mayo de 2017. Su trabajo se centraba en la estructuración de inversiones sólidas que promuevan el desarrollo a través de prácticas de negocio sostenibles. Cassia nació en Brasil y tiene un MBA en Marketing y Emprendimiento de Wharton School. Es además autora galardonada del libro "Born in Rio".

Posts by Cassia Peralta

How can business have no impact
How can business have no impact

A record number of people took to the streets of New York this past Sunday to demonstrate their concern over climate change. In anticipation of the UN Climate Summit this week, more than 1,500 organizations joined efforts in the People’s Climate March. The marchers advocated for political action to change living conditions and to support a better world where people and the planet can live in harmony.

What lessons does Brazil’s Independence have for sustainable business in Brazil?
What lessons does Brazil’s Independence have for sustainable business in Brazil?

Back in 1822 the private sector was key to Brazil’s independence. Today the private sector has the opportunity to play a defining role in another turning point for Brazil and beyond: shaping the new global development agenda post-2015 Millennium Development Goals through sustainable business practices.

Ugly food leads to innovation in fighting hunger
Ugly food leads to innovation in fighting hunger

Latin America and the Caribbean is one of the biggest exporters of food on the planet. Yet, more than 52 million people, or 10 percent of the region’s population, still suffer from hunger and malnutrition. The July 2014 FAO publication Food Loss and Waste in Latin America and the Caribbean has highlighted a significant paradox the region faces. While the region has a sturdy food-production capacity, 6 percent of the total loss and waste of food in the world occurs in Latin America. Poor distribution and access to food has led to this misuse of sources of nutrition that could have met the needs of at least 47 million hungry people in the region.

World looks to BRICS for sustainable business solutions
World looks to BRICS for sustainable business solutions

Multilaterals can provide sustainable business solutions – the recent BRICS summit highlighted how. Two weeks ago, the leaders of the five BRICS emerging nations –– Brazil, Russia, India, China and South Africa–– met in Fortaleza, Brazil for the 6th BRICS Summit. A $100 million development bank and a currency reserve pool were launched among the nations, a long-waited initiative since talks first began five years ago. This is no small feat. The five nations together account for half of the global population and 20 percent of the world’s GDP. Moreover, in the last ten years the economic outputs of these emerging nations have quadrupled . Although economic growth often translates into better living standards and opportunities for citizens, it is often coupled with key economic, social and environmental challenges –– especially in rapidly growing emerging economies.

Soccer and women: not just something men talk about
Soccer and women: not just something men talk about

Well done Germany! The German national football team is the winner of the FIFA 2014 World Cup that ended Sunday at the Maracanã stadium in Rio de Janeiro. The next time a men’s soccer team holds the FIFA World Cup trophy will be four years from now in Russia. As Die Nationalmannschaft were congratulated by two female heads of state; Brazil’s Dilma Rousseff and Germany’s Angela Merkel, another important event came to mind: the FIFA 2015 Women’s World Cup in Canada

Keep The Ball Rolling: The Link Between the World Cup Mascot and the environment
Keep The Ball Rolling: The Link Between the World Cup Mascot and the environment

“Fuleco” is its name derived by combining “Futebol” (soccer) with “Ecologia” (ecology), highlighting the role of the World Cup in preserving the environment. Many Brazilians also recognize it as “tatu-bola,” the Three-Banded Armadillo (Tolypeutes tricinctu) that exists only in Brazil.  By either name, it is the FIFA 2014 World Cup mascot, and already a winning player. When the Tatu-Bola is threatened it turns into a round shape, similar in appearance to a soccer ball - making it a fitting mascot for the FIFA 2014 World Cup in Brazil, don’t you think?